The benchmark of excellence
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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Sales Excellence Awards
Account Manager of the Year Award
Growing the customers a business already has.
About this category
This award recognises an account manager or key account manager who has protected and grown existing customer relationships. Judges look for retention, expansion and the depth of trust the entrant has built with the accounts they look after.
Eligibility
Open to account managers, key account managers and client directors responsible for a portfolio of existing customers.
Judging criteria
- Retention
- Account growth
- Relationship depth
- Value delivered to the client
- Commercial judgement
Qualitative criteria
- Trustworthiness
- Proactivity and a genuine understanding of the client's business
Metrics
- Net revenue retention
- Upsell and cross sell value
- Renewal rate
- Client satisfaction and churn avoided
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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