The benchmark of excellence
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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Sales Excellence Awards
Salesperson of the Year Award
The individual whose results and customer trust set the standard.
About this category
This award recognises an individual salesperson who has delivered outstanding results over the last twelve months while earning the trust of the customers they serve. Judges look for performance against target, the quality of the business won and the way it was won.
Eligibility
Open to individual salespeople in any sector who are directly responsible for a revenue or sales target.
Judging criteria
- Performance against target
- Quality and profitability of business won
- Customer relationships
- Consistency
- Professional conduct
Qualitative criteria
- Customer focus
- Persistence
- Integrity and the respect of colleagues and clients
Metrics
- Revenue or margin against target
- Win rate
- Average deal value
- Retention of accounts won and client feedback
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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