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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Sales Excellence Awards

Inside Sales Professional of the Year Award

Winning customers by phone, video and email.

About this category

This award recognises an inside sales professional, telesales representative or sales development representative who excels at selling remotely. Judges look for results, the quality of customer conversations and the discipline behind consistent performance.

Eligibility

  • Open to inside sales
  • Telesales and sales development professionals who sell mainly by phone
  • Video or digital channels

Judging criteria

  • Results against target
  • Conversation quality
  • Activity discipline
  • Customer experience
  • Consistency

Qualitative criteria

  • Listening skills
  • Resilience and a warm
  • Professional manner on every call

Metrics

  • Revenue or meetings against target
  • Conversion rate
  • Call quality scores and customer feedback

Additional criteria

Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.

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