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The benchmark of excellence

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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.

Sales Excellence Awards

Sales Leader of the Year Award

The leader who builds a sales function people want to join.

About this category

This award recognises a sales director, head of sales or senior sales leader who has shaped strategy, grown revenue and built a team that performs. Judges want to see the leader's own decisions and the difference they made, not only the numbers the team produced.

Eligibility

Open to sales directors, heads of sales, VPs of sales and other senior leaders with responsibility for a sales function or region.

Judging criteria

  • Strategic clarity
  • Revenue growth
  • Team development
  • Culture
  • Forecasting discipline
  • The leader's personal contribution

Qualitative criteria

  • Vision
  • Fairness
  • The ability to coach and the trust of the wider business

Metrics

  • Revenue and margin growth
  • Forecast accuracy
  • Team attainment
  • Retention of sales staff and promotions from within

Additional criteria

Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.

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