The benchmark of excellence
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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Sales Excellence Awards
New Business Hunter of the Year Award
The salesperson who opens doors that stayed closed to others.
About this category
This award recognises an individual whose strength is winning new logos and opening new markets. Judges look for the volume and quality of new business won, the creativity of the approach and how well those new customers have been retained.
Eligibility
Open to individuals whose role is primarily focused on winning new customers.
Judging criteria
- New customers won
- Value and quality of new business
- Prospecting approach
- Conversion
- Early retention
Qualitative criteria
- Courage
- Creativity in prospecting and the ability to build trust quickly
Metrics
- Number and value of new accounts
- Conversion from first contact
- Sales cycle length and first year retention
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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