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The Sales Excellence Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Sales Excellence Awards
Best Use of Sales Technology Award
Technology that helps people sell better, not just faster.
About this category
This award recognises an organisation that has used technology, such as CRM, sales engagement tools, data, automation or AI, to improve sales results. Judges look for clear goals, strong adoption and results that can be traced to the technology.
Eligibility
- Open to organisations using sales technology
- To technology providers entering with a named client
Judging criteria
- Clarity of goals
- Implementation
- Adoption by salespeople
- Measurable results
- Responsible use of data
Qualitative criteria
- Technology serving the salesperson and the customer
- Rather than the other way round
Metrics
- Adoption rates
- Time saved
- Pipeline and conversion improvements
- Forecast accuracy and return on investment
Additional criteria
Entries should include a concise case study, supporting figures and, where possible, client, manager or colleague evidence. Commercially sensitive numbers may be given as percentages or ranges. Judges consider the scale of the business and the market the entrant sells into, so smaller teams compete on equal terms.
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