The night your business gets the recognition it has earned
Sales Excellence Awards 2027. Recognising the People Who Win, Keep and Grow Customers
A guide for nominees, entrants and judges. Use the arrows or your keyboard to move through.
Recognition businesses are proud to earn
Sales Excellence Awards celebrates the businesses, entrepreneurs and leaders shaping Sales Excellence. Free to enter, open across every sector, and built to give ambitious organisations three things that are hard to buy.
Credibility
Independent recognition, judged against published criteria: the kind of proof a customer, a buyer or a procurement panel accepts without argument.
Visibility
A shortlist announcement, and a story your customers, your team and your network can share with people who have never heard your name.
Momentum
A badge that keeps working all year: on your site, in your bids, in your emails and in every conversation that follows.
A Sales Excellence business engagement platform that culminates in an annual awards celebration.
The awards night is the headline moment, but the platform is the product. Across 6-12 months it connects businesses, sponsors, partners, exhibitors, suppliers, speakers and members into one commercial community, with the gala as its climax.
The awards are how you join. The community is why you stay.
This isn’t an “awards info” group. It’s a year-round business community: a WhatsApp network and business database where Sales Excellence businesses connect, celebrate, collaborate and grow. The awards are simply the reason to join.
Connect
Meet the businesses, buyers and partners who matter across Sales Excellence.
Celebrate
Champion the wins, milestones and people behind local business.
Collaborate
Share referrals, opportunities and ideas: all year, not one night.
Grow
Turn relationships into real commercial growth.
An evening built around one moment
Date and venue to be announced.
Tickets
£75 to £999
Per ticket, depending on the event, the ticket type and the experience selected. Pricing follows the level of the event.
Exact ticket types and prices are published for each individual event.
Now, the part that is about you
Why businesses enter, what winning is worth, and how the judging actually works.
What recognition can change for you
Your team, under the lights
Their names said out loud, in a room that knows what it took.
Doors that open a little easier
Proof from someone other than you. It shortens sales conversations.
Earned, not bought
An independent panel scores every entry against published criteria.
A story that keeps working
A win stays on your website, your emails and your bids all year.
People you will know for years
Still there to call the week after, and the year after.
Something to be proud of
Recognition is the moment everyone else catches up.
What recognition actually does
Trust
An independent award gives customers another reason to choose you.
Visibility
A shortlisting is a story your network and the media can share.
Talent
Recognition shows candidates what kind of employer you are.
What recognition brings differs from business to business.
Where the credibility comes from
An independent panel of respected leaders and sector experts scores every entry. Scoring is impartial, criteria are published, and nobody buys a trophy here.
What judges score on
- Excellence in what you do and how you do it
- Measurable impact on customers, staff and community
- Innovation: new thinking, not just new tools
- Customer experience and the evidence behind it
- Growth, resilience and where the business goes next
Joining the panel
- Score remotely, in your own time
- Official recognition as an awards judge
- Named on the site and in the programme
- Complimentary place at the ceremony
The story is already written. Now tell it.
You do not need a perfect entry to start. A name, a few honest lines about what happened, and the category that fits. Save it as you go and finish it when you are ready. Put yourself forward, or someone you admire. It is free.
Free to enter. Takes 10 minutes. No payment, ever.
Talk to the team
Enquiries
hello@salesexcellenceawards.org
Telephone
+44 20 3451 7166
Office
Level 18, 40 Bank Street, Canary Wharf, London, E14 5AB, United Kingdom
Sales Excellence Awards: presented by B2B Growth Hub Limited.