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Sales Excellence Awards
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Partnership Pack | 2027

Put your name on the moment

Sales Excellence Awards 2027. Recognising the People Who Win, Keep and Grow Customers

Date to be announcedSales ExcellenceFree to enter

A guide for partners, sponsors and advertisers. Use the arrows or your keyboard to move through.

01The Opportunity

Recognition businesses are proud to earn

Sales Excellence Awards celebrates the businesses, entrepreneurs and leaders shaping Sales Excellence. Free to enter, open across every sector, and built to give ambitious organisations three things that are hard to buy.

  • Credibility

    Independent recognition, judged against published criteria: the kind of proof a customer, a buyer or a procurement panel accepts without argument.

  • Visibility

    A shortlist announcement, and a story your customers, your team and your network can share with people who have never heard your name.

  • Momentum

    A badge that keeps working all year: on your site, in your bids, in your emails and in every conversation that follows.

An award waiting for its winner
1 theme. One night where every kind of excellence is seen.
02The Bigger Picture

A Sales Excellence business engagement platform that culminates in an annual awards celebration.

The awards night is the headline moment, but the platform is the product. Across 6-12 months it connects businesses, sponsors, partners, exhibitors, suppliers, speakers and members into one commercial community, with the gala as its climax.

03Sales Excellence Business Community

The awards are how you join. The community is why you stay.

This isn’t an “awards info” group. It’s a year-round business community: a WhatsApp network and business database where Sales Excellence businesses connect, celebrate, collaborate and grow. The awards are simply the reason to join.

  • Connect

    Meet the businesses, buyers and partners who matter across Sales Excellence.

  • Celebrate

    Champion the wins, milestones and people behind local business.

  • Collaborate

    Share referrals, opportunities and ideas: all year, not one night.

  • Grow

    Turn relationships into real commercial growth.

Guests at an awards reception
Connect. Celebrate. Collaborate. Grow.
04The Commercial Flywheel

A community, not a database

Each stage feeds the next. The awards bring businesses in; the community turns them into entrants, finalists, attendees, sponsors, suppliers, partners, and customers for one another.

1Business community
2Nominations
3Entrants
4Finalists
5Attendees
6Sponsors
7Suppliers
8Partners
9Customers
Loops back

Every new customer, partner and supplier is a reason for the next business to join, and the flywheel turns again.

05By The Numbers

The scale of the programme

1

Award Theme

26

Award Categories

Free

To Nominate

07The Awards Night

An evening built around one moment

Date and venue to be announced.

A drinks reception as guests arrive
The live awards ceremony, every category its own moment
Dinner with the finalists, judges and partners
Time to meet the room before and after
Entertainment into the evening
The night photographed, for winners to share
08Attending The Night

Tickets

£75 to £999

Per ticket, depending on the event, the ticket type and the experience selected. Pricing follows the level of the event.

LocalRegionalNationalGlobalIndustryTheme

Exact ticket types and prices are published for each individual event.

09How It Works

From entry to the stage

The entry dates for each event are published on the site. Six steps, and the first one takes about ten minutes.

01

Nominations Open

Entries and public nominations are open now, completely free to enter.

02

Submit Your Entry

Tell your story across one or more categories. Enter as many as you like.

03

Independent Judging

A panel of independent experts reviews and scores every single entry.

04

Finalists Announced

The highest-scoring businesses are revealed and celebrated as finalists.

05

The Awards Gala

An unforgettable celebration: full details announced soon.

06

Winners Revealed

The winners are announced live on stage, one category at a time.

Entry Deadline

One month before the night

The standard final entry deadline is one month before each Award Night. The exact date is published for each individual event.

For Partners & Sponsors

Now, your name on the moment

Who is in the room, what a partnership achieves, and exactly what you receive for it: the commercial case, in full.

10Why Partner

Not a logo on a banner. A platform

A year-round platform

Months of presence across the community, programme and gala, not one night.

A community, not a database

A living network that compounds: your brand grows in value as it grows.

Tangible inventory

Real, deliverable assets before, during and after, never vague “exposure”.

Backed by B2B Growth Hub

The infrastructure and team to actually deliver what we propose.

11Who's In The Room

One room, one evening

Date and venue announced on the site. Expect finalists and their teams, the people who advise and fund them, and the people who write about them.

Founders and entrepreneurs
Business owners and directors
Senior leaders and decision-makers
Rising talent and future leaders
Judges and industry experts
Partners, sponsors and exhibitors
Press, media and content partners
Community and civic partners

Ceremony

To be announced

Venue

To be announced

Format

Reception, dinner, ceremony, networking

12Your Audience

Who a partnership puts you in front of

A partnership isn’t one night of exposure. It’s months in front of Sales Excellence’s business community. The figures below are the substantiated foundation; verified reach figures are shared with partners during onboarding.

1

Award theme

Sales Excellence Awards

Free

Cost to enter

No fee to nominate or enter

26

Award categories

A category for every business

6-12 mo

Campaign duration

A year-round programme

Reach across the campaign

Sales Excellence-area businesses reachable
On request
Business owners & directors
On request
Email / database reach
On request
Social reach
On request
Website impressions
On request
Expected nominations
On request
Expected entrants
On request
Finalists
On request
Partner organisations
On request
Media partners
On request

Figures marked “On request” are confirmed with partners individually. We only publish numbers we can substantiate.

13Partnership

Four levels, built around you

Every package is assembled from the same menu, the level sets how much of it you take and how prominently your name sits on the night.

Supporter

Under £500

Attendance and networking access.

Professional

£500 to £1,999

Branding and premium seating.

Strategic

£2,000 to £4,999

Enhanced visibility and corporate hospitality.

Headline

£10,000+

Title sponsorship and full brand integration.

A package can include

Headline or category sponsorship

Speaking slot or award presentation on stage

VIP table and corporate hospitality

Branding across the campaign, site and ceremony

Media, advertising and programme inclusion

Year-round association beyond the night itself

Get prices and availability

Sponsorship is subject to availability and written agreement.

14Partnership

Headline Partner

The highest commercial position

Title billing across the whole programme
Premier logo placement & stage presence
A keynote or awarding moment
Priority hospitality & a VIP table
Featured on every campaign touchpoint
15Partnership

Founding Partners

High-level, year-one association

Founding-partner status & recognition
First call on any category
Premier positioning across the programme
A distinction no future partner can claim
16Partnership

Theme Partners

Own a whole award theme

Presenting-partner billing on a whole theme
“[Theme]: presented in partnership with you”
Association with every mention of the theme
Stage presence at the theme’s awards
17Partnership

Category Partners

Own an award category

Your brand on a chosen category
Present the award on stage
Optional judging involvement
Featured across category showcases
18Partnership

Experience Partners

Own a moment of the night

Drinks reception, dinner, stage or entertainment
Branding across the guest experience
A premium hospitality allocation
Face-to-face with decision-makers
19Partnership

Media & Community Partners

Content, amplification & the network

Co-branded content & coverage
Audience & reach exchange
Presence in the community & database
Year-round association
Start With The Outcome

What do you want to achieve?

Tell us the outcome you’re after, and we build the partnership around it. Assets follow objectives, not the other way around.

20Start With Your Objective

Sponsor an outcome, not a logo

Tell us what you want to achieve and we build the partnership around it. Every asset is matched to your goal.

Brand

“I want Sales Excellence businesses to know who we are.”

Headline or theme naming, logo across the campaign, on-screen and stage branding, programme features.

Leads

“I want conversations with business owners.”

VIP tables and hospitality, curated introductions, exhibition space and networking access.

Authority

“I want our company positioned as an expert.”

Speaking slots, a judging seat, panels, thought-leadership content and awarding moments on stage.

Community

“We want to demonstrate our commitment to Sales Excellence.”

Community or theme partnership, category association and local-champion positioning all year.

Recruitment

“We want Sales Excellence’s best employers and professionals to know us.”

Employer-brand visibility to the businesses taking part, talent-facing category association and on-night presence.

Sales

“We want to generate commercial opportunities.”

Exhibition and showcase space, live demos, buyer introductions, database reach and year-round exposure.

21What You Actually Get

Inventory, not adjectives

Not “great exposure”: a menu of tangible, deliverable assets across the whole campaign. Your package is drawn from this list and scales with your partnership level.

Before the event

  • Sponsor profile in the awards programme
  • Inclusion in the email campaign to our database
  • Dedicated social posts across our channels
  • A dedicated sponsor profile on the website
  • Logo & mention in nominee communications
  • Exposure in the WhatsApp community
  • A content feature or interview
  • A webinar or panel opportunity

During the event

  • Stage branding on the night
  • Exhibition / showcase space
  • A VIP table with premium hospitality
  • A speaking opportunity
  • Presenting an award on stage
  • Curated delegate introductions
  • Professional event photography featuring your brand
  • An on-site video interview

After the event

  • Co-branded winner content
  • A post-event sponsor interview
  • Inclusion in the highlight video
  • Press and PR outreach
  • Database follow-up (where consent permits)
  • Presence in winner communications
  • Continued year-round digital recognition
22The Partnership Ladder

A rung for every ambition

From entry-level association to the headline position. No fixed packages: every partnership is bespoke and priced to the assets and objectives it carries.

  1. 1

    Supporter

    Entry-level association

  2. 2

    Community Partner

    Community visibility, all year

  3. 3

    Award Category Partner

    Own one award category

  4. 4

    Theme Partner

    Own a whole award theme

  5. 5

    Experience Partner

    Drinks, dinner, stage, VIP or entertainment

  6. 6

    Media Partner

    Content and amplification

  7. 7

    Strategic Partner

    Campaign-wide involvement

  8. 8

    Founding Partner

    High-level, year-one association

  9. 9

    Headline Partner

    The highest commercial position

Sales Excellence Awards: presented in partnership with your brand

Presenting-partner billing on a whole theme commands considerably more than sponsoring a single award, and puts your name on every mention of that theme, all year.

23Investment

Built around your objectives

£5,000 to £2 million

Sponsorship spans this range depending on the level of the event and what the sponsor needs. Packages are assembled around the objective rather than sold as fixed tiers.

01

Exposure

02

Visibility

03

Authority

04

Influence

Benefits are tailored to the objective you are buying, not to a package name.

Prices and availability

Get the rate card and what is still available

Current prices, the positions still open for Sales Excellence Awards, and a proposal built around what you want to achieve, sent to you by the team.

Where should we send it?

24Partnerships

Two ways to partner

Invitations and onboarding are limited. Which model fits depends on a mutual agreement that works both ways.

Open to all

Paid / Commercial Partnership

For partners seeking commercial benefits (exposure, visibility, authority or influence) and, where agreed, a revenue-share or commission model for generating paid participants, attendees, sponsors or other business.

  • Commercial benefits across the programme
  • Optional revenue share or commission
  • Based on actual revenue received
  • Terms agreed up front
By agreement

Non-Paid / Value-Exchange Partnership

For organisations that want to support the Awards, associate their name with the initiative, or contribute resources, promotion, introductions or services.

  • No revenue share
  • Contribution recognised as Partnership Value Credit
  • Credit applies to future B2B Growth Hub events
  • Value agreed before it is counted
Value contributedValue recognisedValue returned
25Ways to Get Involved

More than sponsorship

A whole surface of ways to be part of the platform, and for the community to do business, all year round.

Sponsors & Partners

Headline, theme, category, experience, media and community partnerships across the year.

Exhibitors & Showcases

Stands, showcase areas and live demos that put businesses in front of buyers.

Speakers & Panels

Thought-leadership slots, panels and stage moments for experts and leaders.

Tables & Hospitality

VIP tables, corporate hospitality and premium seating at the gala.

Suppliers & Delivery Partners

Venue, production, catering, print, film and creative, the supply chain behind the programme.

Community Membership

Year-round membership of the Sales Excellence Business Community, the WhatsApp network and database.

Media & Content Partners

Co-branded content, coverage and amplification across the whole campaign.

Year-Round Commercial Opportunities

Introductions, referrals and B2B Growth Hub services and events beyond the awards.

26How We Market It

The channels carrying your name

Email campaign

Regular emails to the business database and nominee list.

Social media

Ongoing content: nominee spotlights, announcements and countdowns.

Website

Featured placement across the site and entrant communications.

WhatsApp community

Direct exposure inside the live Sales Excellence Business Community.

27The Return

What a partnership actually returns

Months, not minutes

Value accrues across a 6-12 month campaign, not a single evening.

Qualified relationships

Introductions, hospitality and a room of decision-makers, not passive impressions.

A compounding asset

The flywheel means your association grows more valuable as the community grows.

Measurable deliverables

A defined inventory of assets you can point to, and measure.

28Build Your Own

Or start from a blank sheet

01

Pick your objective

Brand, leads, authority, community, recruitment or sales.

02

Choose your position

Headline, founding, theme, category, experience or media & community.

03

We build it

A bespoke package of inventory, priced to your goals and budget.

29Advertising & Media

Reach the room without a package

Advertising placements put your brand in front of the same room, at a fraction of a sponsorship commitment.

Event programme

Full-page and half-page placements in the programme every guest is handed on arrival.

On-screen & stage branding

Your brand on the ceremony screens between categories, in front of the whole room.

Website feature

A featured listing on the awards site for the length of the campaign.

Sponsored social & press

Named inclusion in social posts and press activity around the shortlist and winners.

Ask for the rate card
30Who Is Behind This

The platform behind the night

A year-round programme

A 6-12 month calendar: launch, category showcases, networking, exhibitions, finalist reveals and the gala. Not one night.

A live community

A WhatsApp community and business database connecting Sales Excellence businesses all year, the network a partnership reaches.

Exhibitions & showcases

Dedicated showcase and exhibition infrastructure that puts businesses (and partners) in front of buyers.

One award theme, 26 categories

A structured awards taxonomy spanning every sector and every kind of excellence.

A marketing engine

Email, social, web and press channels that carry the programme (and your brand) across the whole campaign.

Backed by B2B Growth Hub

Part of a wider business-growth operation of events, advisory and services: infrastructure, not improvisation.

What makes ours different

Where a typical awards is one evening, ours is a year-round platform: the community, the database, the showcases and the programme are the product, the gala is the climax. That is the infrastructure a partnership actually plugs into.

Full organiser credentials, references, past-event photography and our partner and media list are available to serious partners on request.

31Contact

Talk to the team

Enquiries

hello@salesexcellenceawards.org

Telephone

+44 20 3451 7166

Office

Level 18, 40 Bank Street, Canary Wharf, London, E14 5AB, United Kingdom

Start your free entryAward categoriesPartner & sponsorApply to judgeShow brochureContact us

Sales Excellence Awards: presented by B2B Growth Hub Limited.

Guests at an awards reception
See you on the night
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